The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts.
In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another.
As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Anand Giridharadas is the author of the New York Times bestseller The Persuaders, the international bestseller Winners Take All, The True American, and India Calling. A former foreign correspondent and columnist for The New York Times for more than a decade, he has also written for The New Yorker, The Atlantic, and Time, and is the publisher of the newsletter The.Ink. He is an on-air political analyst for MSNBC. He has received the Radcliffe Fellowship, the Porchlight Business Book of the Year Award, Harvard University’s Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism. He lives in Brooklyn, New York.
Darren Walker is president of the Ford Foundation, a $16 billion international social justice philanthropy. Under his leadership, the Ford Foundation became the first non-profit in US history to issue a $1 billion designated social bond to stabilize non-profit organizations in the wake of COVID-19. Before joining Ford, Darren was vice president at Rockefeller Foundation. Previously, he was COO of Harlem’s Abyssinian Development Corporation. Darren co-founded both the US Impact Investing Alliance and the Presidents’ Council on Disability Inclusion in Philanthropy. He serves on many boards, including the National Gallery of Art, Carnegie Hall, the High Line, the Smithsonian National Museum of African American History & Culture, and Committee to Protect Journalists.
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